Do you know how much it costs to produce a designer handbag? Not much! The retail markup for a designer handbag is astronomical, but many women (myself included!) are still willing to pay for it. Indeed, many people are willing to pay hundreds of dollars for a handbag , but are unwilling to invest in window treatments that can increase the value of their homes. So the question is, what do you value? What is your home worth to you?
Window treatments add value to your home, similar to the way a designer handbag adds value to your look. Unlike designer handbags, which only provide value in two ways, window treatments add value in three different ways.
The first kind of value is what we’ll call “emotional value.” It’s that simple joy you experience when you see how a fashionable bag completes your outfit, or the pride you feel when you carry it around town in the crook of your arm. Professionally designed window treatments provide the same type of emotional value! Besides adding to the overall “comfort” factor in your home, draperies and shades aesthetically complete an entire room’s look, much like your favorite handbag can tie together your whole outfit. Well designed draperies add joy to your life every time you enter the room.
The second value is “functional value.” For a handbag, the “functional value” is having a place to carry your wallet, phone, makeup and every thing else the modern woman needs. Window treatments provide important functional value by giving homeowners privacy from the street and neighbors, and by providing light control options to protect furniture and floors.
The third value that window treatments provide is an “economic value”. Professional grade window shades provide huge energy savings because they are able to insulate your home from heat loss in the winter and heat gain in the summer. And most shades have an effective lifespan up to fifteen years, so window treatments can truly be considered an investment in energy savings for your home.
Window treatments provide emotional, functional, and economic value to your household that will last for years to come. Do you live in a “cookie-cutter” development? If so, the decision to invest in custom treatments is a decision to invest in your home’s individual style and help it stand out from the crowd. Window treatments add visual beauty and comfort, privacy and light control, and insulate your home for noticeable energy savings. So what is your home worth to you? Window treatments add to the value of your home, just like your designer handbag adds value to your wardrobe.
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